Malayalam Media... still immature

I have been seeing the visuals and images of the deceased and murdered in Malayalam TV channels and newspapers. A month after 26/11, various government agencies and media organizations issued guidelines to print and visual media about the reporting in the cases of accidents and calamities. The media here in Kerala seems unaware of such guidelines. At the national level, the guidelines were followed by the print and TV media. ,especially English News channels. For mentally weak persons, its really disturbing to see the visuals of dead. In fact even normal people feel sentimental when they see those visuals. Last month a bus drowned in a river in Kottayam. The media here in Kerala celebrated the mishap by giving running commentaries on death toll. The visuals of dead bodies in front of the mortuary, the drowned bodies at the accident site were all shown blatantly. Every accident give way to discussions. The accidents happen again and again, still they discuss the same.

Another instance is the follow up done by the media. All Malayalam channels have a crime programme. In all these programmes they recreate the crime scene. Besides, they show the dead person. Worse is the case when it is murder and there is blood spill. Is it the result of intrusion of corporate people in media. Are they cashing the sentiments of people.Its high time for the media in Kerala to introspect. I hope they will do the needful.

Social Advertising in Kerala

Lately some firms based in Kerala are showing interest for the public cause. To name a few are Mathrubhumi, Manorama,Malabar Gold..I can't remember other firms. The social ads of Mathrubhumi daily are very touching and urge us to think. The ad that features a bus driver and his father is very touching and amazing. I give it a five star rating. All the social ads of mathrubhumi are good. The ads of Malabar gold features clean Kerala mission. Manorama ads shows its various campaigns for water conservation and road accidents.

Social Advertising in Kerala is quite a new concept of marketing. We are familiar with polio, aids ads in national level. They are all carried by different government agencies. Other than this are the ads of Tata tea-jagori,Hindustan times..to name a few. Its time for business establishments to give more thrust to social advertising. When a brand promotes its product by social advertising there is greater appeal. I hope more and more firms will follow the way.

My first blog

This is my first post. I am looking to take blogging as a hobby. I had been thinking of blogging for quite a while. But didn't get the time. I am a novice with no great skill in writing. I will be expressing my views on various issues.