Friday, March 19, 2010

CPM leadership disapproves BIG B for Kerala Tourism

The CPI(M) leader Sitaram Yechuri voiced his disapproval for inviting Big B as the ambassador of Kerala Tourism. The disapproval was due to Amitabh Bachan's cooperation with Gujarat government for the promotion of Gujarat tourism. The Gujarat state was in news for the pogrom against minorities in 2002. The current government was also the incumbent at that time. The government was criticized for its delinquency to act against rioters. The Chief Minister Narendra Modi even faced the wrath of Supreme Court. All the secular parties,including CPI(M) had severely criticized the state government for joining sides with the rioters. The leadership have taken this step to avoid antagonizing muslims as the state elections are nearby.

But the disapproval didn't find any excuse. Big B was promoting the brand Gujarat not the actions of Gujarat government. Gujarat is a state with rich heritage. It needed a icon like Bachan for the promotion. The current action of CPI(M) was uncalled-for. Bachan is not responsible for actions of Gujarat government. The artists, particularly Bollywood icons have global appeal which may benefit the Kerala Tourism department. In the past the tourism department had tried to rope in Jackie Chan for the promotion of Kerala Tourism. Big B was thrilled to support the Kerala Tourism. All the bonhomie had gone by a single comment of Yechuri. Once again the ideological stand of the red party had affected poor Keralites.

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