Lately some firms based in Kerala are showing interest for the public cause. To name a few are Mathrubhumi, Manorama,Malabar Gold..I can't remember other firms. The social ads of Mathrubhumi daily are very touching and urge us to think. The ad that features a bus driver and his father is very touching and amazing. I give it a five star rating. All the social ads of mathrubhumi are good. The ads of Malabar gold features clean Kerala mission. Manorama ads shows its various campaigns for water conservation and road accidents.
Social Advertising in Kerala is quite a new concept of marketing. We are familiar with polio, aids ads in national level. They are all carried by different government agencies. Other than this are the ads of Tata tea-jagori,Hindustan times..to name a few. Its time for business establishments to give more thrust to social advertising. When a brand promotes its product by social advertising there is greater appeal. I hope more and more firms will follow the way.
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